The Challenge

Q Flexi's customer acquisition was largely driven by referrals, with its digital presence primarily consisting of a Facebook page and website.

While referrals can generate valuable business, there was no structured digital system for consistently reaching potential customers, nurturing prospects, or creating multiple opportunities across Q Flexi's service offerings.

The challenge wasn't simply having a database of leads. It was creating a repeatable marketing and lead-generation system that could turn a large pool of potential B2B customers into organized, targeted, and nurture-ready prospects.

The Approach

I approached the project as a full lead-generation and customer-nurture system, rather than simply an email campaign.

The first step was organizing and segmenting the available corporate data into meaningful audiences. From there, I developed the infrastructure needed to move prospects through a structured marketing journey.

This included:

• Processing and classifying 9,973 corporate records

• Identifying 8,009 records containing email addresses

• Segmenting prospects according to service needs and engagement

• Developing campaigns around Web Design, Fibre + CCTV, and VoIP

• Creating 30 custom HTML email templates

• Building 15 automated nurture workflows in Brevo

• Developing dedicated landing pages through Supabase

• Creating a custom HTML tool for lead cleaning and classification

• Structuring cold, warm, and engaged audiences

• Developing WhatsApp outreach and follow-up workflows

• Connecting marketing activity with sales processes

The resulting system was designed to create a connected journey:

The Objective

The goal was to help Q Flexi move from a primarily referral-driven acquisition model toward a more structured and scalable digital marketing system — creating a repeatable process for identifying prospects, reaching them with relevant offers, nurturing interest, and handing qualified opportunities into the sales process

The Challenge

Cartiime Studios is an AI-first CGI production studio that needed to build its sales and operational infrastructure from the ground up.

 The business needed a structured way to manage clients and production, track its sales pipeline, generate qualified prospects, and move those prospects through a consistent outreach and conversion process.

 The challenge was to build this infrastructure from zero with limited tools and budget, while keeping it practical enough for an operator managing both production and business development.

The Approach

I designed a connected system covering sales, operations, lead generation, CRM management, and outreach, creating a repeatable workflow from prospecting to conversion.

What I Built

• Custom Airtable CRM for leads, clients, projects, invoices, and communications

• Multi-channel lead generation across Cold Email, Upwork, and LinkedIn

• 100-location prospecting agent across target markets

• Industry and sub-niche research to improve lead quality

• Structured cold email and LinkedIn outreach sequences

• Sales proposals, invoices, client communication templates, and production checklists

• Automated CRM workflows for discovery and project progression

Testing & Optimization

The agent was tested using a live New York City prospecting run.

The initial test surfaced issues with search coverage and lead quality. Rather than treating those results as a failure, I used the data to identify where the system was breaking down.

I then:

• Removed an underperforming industry segment

• Expanded the search approach with additional industry-specific queries

• Adjusted the qualification criteria

• Introduced lead-quality classifications

• Refined the prospecting process around the results of the initial test

• Developed a keyword bank to improve prospect discovery

This shifted the project from simply building a lead-generation system to continuously testing and improving how that system performs.

What This Demonstrates

This project demonstrates my ability to design, build, test, and improve marketing and business systems from the ground up.

It combines:

Lead Generation → Data Management → Sales Operations → Automation → Testing → Optimization

Rather than simply executing individual marketing activities, I focused on building the infrastructure connecting them.

The Challenge

Lele Slab Supply needed a clearer understanding of the market it was entering and the competitive landscape surrounding it.

The challenge was to move beyond general market information and develop useful commercial intelligence that could help inform targeting, positioning, and future sales activity.

The Approach

I conducted structured research into the precast concrete market, focusing on understanding the industry, potential customer segments, competitors, and areas of opportunity.

Rather than collecting information for the sake of research, I focused on turning the findings into insights that could support real marketing and business decisions.

My research included:

• Industry and market research

• Customer and segment analysis

• Competitor identification and comparison

• Competitor positioning analysis

• Market opportunity assessment

• Target-market research

• Commercial opportunity analysis

• Research-based positioning considerations

I also developed a structured process for gathering information directly from potential customers, including an 18-question discovery questionnaire designed to uncover customer needs, buying considerations, pain points, and decision-making factors.

What I Built

The research was turned into practical sales and strategy materials, including:

• A structured market research report

• Competitor analysis

• Customer discovery questionnaire

• Sales and market guide

• Meeting framework

• Research workflow

• Strategic opportunity recommendations

My Role

My role focused on research, analysis, and translating information into actionable marketing and business insights.

I wasn't simply researching competitors or collecting market information. I was looking at the information through a commercial lens:

What is happening in this market?
Who is already serving it?
Who are the potential customers?
What do they value?
Where are the opportunities?
And how can the business use this information in its marketing and sales process?

The Outcome

The project gave Lele’s Lab Supply a more structured understanding of its market, competitors, potential customers, and areas of opportunity.

For my portfolio, the project demonstrates my ability to research unfamiliar industries, organize complex information, identify patterns, analyze competitors, and turn research into practical marketing and sales recommendations.